How Businesses are using Web 2.0

Posted by Isidoros Passas at 26 March 2007 in Collaborative Innovation, Strategic Intelligence

McKinsey_Web2The latest global survey by McKinsey & Company is trying to identify the next trends on the web based applications.

The rising popularity of user-driven online services, including MySpace, Wikipedia, and YouTube, has drawn attention to a group of technological developments known as Web 2.0. These technologies, which rely on user collaboration, include Web services, peer-to-peer networking, blogs, podcasts, and online social networks.

The survey explores the following key issues:

  • Successful investments so far
  • What’s next
  • Why Web 2.0
In the “What’s next” section the main trends or technologies that will influence how the businesses are unige Web 2.0 are:
  • Web Services
  • Collective intelligence
  • Peer-to-peer networking
  • Social networking
  • RSS
  • Podcasts
  • Wikis
  • Blogs
  • Mash-ups
The usage of Web 2.0 applications that are examined and quantified by the answers of the executives are:
  • Interface with customers
  • interface with supplier, partners
  • Manage collaboration internally
You can register for free to access the full survey on the link

http://www.mckinseyquarterly.com/home.aspx

Source

The McKinsey Quartely newsletter

This entry was posted on Monday, March 26th, 2007 at 7:43 pm and is filed under Collaborative Innovation, Strategic Intelligence. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.