Creativity involves the generation of new ideas or the recombination of known elements into something new, providing valuable solutions to a problem. Main objectives of a creative thinking process is to think beyond existing boundaries, to awake curiosity, to break away from rational, conventional ideas and formalised procedures, to rely on the imagination, the divergent, the random and to consider multiple solutions and alternatives.All firms and public organisations that confront with problem solving and focus on innovation in processes, products or services can implement creativity techniques. Creativity processes are used regularly by many private and public sector organisations of all sorts in manufacturing, services, banking, or construction companies. Small firms and innovative R&D organisations, are also becoming to implement creative techniques in order to solve problems and to improve the use of skills, techniques and processes.
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CONTENTS OF THE REPORT
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 DescriptionWhat is Creativity. Objectives of Creativity. Description/ structure of the methodology / alternative solutions. Expected results / benefits. Characteristics of providers. |
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Application Where Creativity has been applied. Types of firms / organizations concerned. Implementation cost. Conditions for implementation. |
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Bibliographic references |
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Annexes |
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