Exploring Innovation through Collaboration
The sixth edition of BusinessWeek’s special supplement “Inside Innovation” focuses on relationship between collaboration networks and innovation. According to the editor Bruce Nussbaum, “Innovation through collaboration is a management philosophy that leading-edge corporations increasingly embrace. But it takes a highly sophisticated skill to manage networks that span the globe, and only 5% get it right, according to Forrester Research.”
The latest issue of IN explores how IBM gets its innovation networks to work, generating new ideas and products while sharing costs with partners. It also profiles 10 top innovators —call them cross-pollinators— who draw inspiration by crossing boundaries. It shows how companies must collaborate with consumers or risk the hijacking of their brand messages. And finally, it looks at how job-hunting twentysomethings are transforming social sites into business networks.