Socialized Innovation: Tapping into Motorola’s Collective Intelligence
In the attached presentation Socialized Innovation: Tapping into Motorola’s Collective Intelligence Rami Levy, who is a distinguished member of the Technical Staff, Technical Lead and Manager of Motorola Open Source Technologies (MOST) presents the innovative way that Motorola is evaluating the ideas that is collecting. According to the presentation currently Motorola holds more than 16000 ideas in its Think Tank.
The issue of evaluating the ideas is becoming currently a very hot topic that large enterprises as facing. It is well known that New Product Development is an expensive process for the enterprises while is one of the possible solutions to face the global financial crises.
The involvement of the crowd in the idea evaluation, at least as it is presented in the presentation started at 2005 by Think Tank Idea Voting, which was followed by the Collaboration Forums (2005). The next step in collecting the wisdom of crowd was the application of Collective Intelligence Market (2007) a.k.a. Decision Market.
The outcome of the Collective Intelligence Market has been the Think Tank Idea eXchange TIX.
The presentation has been presented in the Fall 2009 Collective Intelligence Summit in Chicago and was organized by the “Prediction Markets Cluster”
You can download the presentation here