Five Social Software Predictions for 2010 and Beyond
Gartner, Inc. has revealed its key predictions on the use of social software and collaboration in the enterprise. These predictions focus on offerings ranging from team collaboration to dynamic social networking applications that offer rich profiles and activity streams.
“A lot has happened in a year within the social software and collaboration space. The growing use of platforms such as Twitter and Facebook by business users has resulted in serious enterprise dialogue about procuring social software platforms for the business,” said Mark R. Gilbert, research vice president at Gartner and co-chair of the Portals, Content and Collaboration (PCC) Summit. “Success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business.”
Gartner offers five key predictions for social software:
- By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.
- By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration.
- Through 2012, over 70 percent of IT-dominated social media initiatives will fail.
- Within five years, 70 percent of collaboration and communications applications designed on PCs will be modeled after user experience lessons from smartphone collaboration applications.
- Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity.