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Claudia Bernett, from Frog Design, writes about a new trend in the digital product’s development process where companies and consumers are coming together in a new kind of collaboration that is radically reshaping the business landscape.
Twelve leaders from four IT companies, seven American universities and the Kauffman Foundation have adopted a set of guiding principles to address how to approach open collaborative research between universities and the IT industry. The expectation is that the principles will promote and accelerate innovation, shortening the time it takes to move from concept to development.
The network is the pervasive organizational image of the new millennium. This book examines one particular kind of network – the ‘knowledge network’ – whose primary mandate is to create and disseminate knowledge based on multidisciplinary research that is informed by problem-solving as well as theoretical agendas.
In their examination of five knowledge networks based in Canadian universities,
Anticipating the future environment of business, Collaborative Entrepreneurship discusses a revolutionary new competitive strategy of continuous innovation that fulfills the need for efficient provision of a constant stream of new products, services, and markets. The book explains how firms can build a collaborative community within which they can freely share in the creation of wealth through innovation with the assurance that the wealth they create will be equitably distributed.
IBM hosted a forum promoting the idea that collaboration is essential to achieving the innovation required for competitive advantage. The speakers explored the challenges and opportunities presented by the quest for innovation, how the economics of innovation and collaboration is changing and what companies need to do today to prepare themselves to take advantage of these new market dynamics.
The opportunities of the new economic landscape have determined radical changes in the organizational structures of the firms, till the creation of new virtual clusterization forms, that is distinct systems of suppliers, distributors, service providers and clients that use the ‘internet working technologies’ as a principal way for co-operating and competing.
An article, in the latest issue of The McKinsey Quarterly, shows how “smart”, modular, decentralized systems that connect an array of suppliers and other external stakeholders are providing a competitive advantage and changing the face of the efficient corporation. According to the authors, organizational success depends upon effective mobilization of resources. Getting the right resources to the right place at the right time can make the difference between desired impact and catastrophe.