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Innovation Tools

Marketing of Innovation for SME

Marketing should sell your product as good as possible.

Each element of marketing is supposed to give you a lead over your competitors. Position your company, i.e. create a distinctive identity of your business in its competitive environment.

The marketing process

After conducting a situation analysis and determining your target group, you have to set your goals. Through strategies and the subsequent actions you aim at achieving these goals. By continuously updating and controlling you check your results and adjust your actions accordingly. Marketing has to be understood as a cycle.

Successful marketing consists of the following five steps:

  • Situation Analysis
  • Determination of Objectives
  • Strategy planning
  • Implementation & Controlling
  • Questionnaires & Checklists

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